prAna was started in a garage in Carlsbad, California back in 1992. At that time yoga and climbing gear left a lot to be desired, so Beaver and Pam Theodosakis decided to create their own stylish and sustainably made clothes. They sewed the first pieces themselves, labeled them with tags made from homemade recycled paper, and shipped their orders in fruit boxes from local grocery stores.

Today, prAna is still based in Carlsbad. We’re a lot bigger than we used to be, but we continue to follow our core belief that companies like ours should give much more than they take from the world. Our commitment to sustainability, community, and doing right still inspires and pushes us to find innovative ways to do good things in a good way.

Together, we can outfit our adventures with respect for the planet and its people; We can inspire new generations to thrive and stay active in their own unique way; We can create clothing for positive change.

We believe positive change comes from progress, not the pursuit of perfection. From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing. Start asking questions about your clothes in the same way you ask about the food you eat, and you can help fundamentally change the way clothing is made.